Most founders hire GTM roles fast and in the wrong order, bringing on a VP of Sales before the closing motion is repeatable and then wondering why revenue stalls. This playbook lays out the full pattern: define the roles, sequence hires by leverage, budget for fully loaded cost, and onboard with a 90-day plan that shows whether new hires are actually ramping.

Most startups treat global hiring as a logistics problem, and that's exactly what causes the compliance fires and painful first 90 days. This playbook shows how to scale a global team in the right order: pick markets that fit the roles, sort compliance before it's urgent, sequence hires by output clarity, and set your operating model early.

Not sure which roles to hire first when building a GTM team? A stage-by-stage framework for sequencing your first GTM hires, with comp benchmarks and common mistakes.